With the SnowQuester Storm upon us, we felt you needed a Finestkind moment to warm you up!
Imagine a bright sunny Saturday afternoon in May. You've invited your friends and family over for a good old-fashioned New England style cookout. The picnic tables are set - nutcrackers, butter bowls, coleslaw, corn and rolls. People are laughing sharing good times. The sweet smell of fresh lobster is wafting from your steamer pots. Appetizers are served steamed clams with butter and grilled shrimp with cocktail sauce.
Sipping a cold one, the thought crosses your mind "Does Life Get Any Better Than This? It's Lobster Day and you're celebrating it with the people that make life special. That really is "finestkind".
Welcome to our Winter Customer E-Letter. We'll still be sending our regular Lobster Day mailings. But we will use occasional emails to keep you up to date on new stuff, Lobster Day dates and generally what's going on in the world of lobster, clams and shrimp.
Spring Lobster Day is - Saturday May 18th, 2013!
Mark your calendar, get your guest list together, tell your friends and get those nutcrackers ready for some hearty Spring lobster! Our Spring Lobster Day will be held at Falls Church High School inside the cafeteria on Saturday May 18th, 2013.
Our regular mailing with order forms and return envelopes will go out the last week of March. Of course you can always go to our website www.lobsterday.com for order forms to mail or fax, email us at email@example.com or give us a call at 703-333-2978.
Lobster Lore Referrals
Thanks to all who have sent us the names of friends interested in receiving an invitation to Lobster Day! Our Spring drawing for winners of five (5) pounds of lobster will be March 10. Winners names will be included in our Spring Customer mailing.
Fall and New Year's Eve Lobster Day Dates
Our Fall Lobster Day will be announced in mid-July. While generally the third Saturday in October, Falls Church High School's Homecoming Weekend has pre-empted us the past two years. Homecoming is dependent upon the Fairfax County Fall Sports schedule (not finalized until early July). Therefore, we'll announce the date by email and on our website as soon as the High School notifies us.
Our New Year's Eve Lobster Day will again be held at Kena Shriners Anek Building on Tuesday, December 31st, 2013.
What's going on in the lobster world? Well, the Good News is there are plenty of lobsters in the Gulf of Maine. Maine lobster landings reached a record 123 million pounds in 2012.
The Bad News was 80% of the lobsters were soft-shell instead of the more normal 60-40 summer split. Shedders arrived early in 2012 and the over-supply of soft-shell lobster were sold at a loss to Canadian processing plants. Maine restaurants and supermarkets were flooded with super low priced soft-shells. Meanwhile, the high demand for shippable hard-shell lobsters around the world caused hard-shell prices to rise. Unfortunately, since Finestkind only serves the freshest hard-shells we were unable to pass on any benefits of the low soft-shell lobster prices.
Most experts attribute the increase in lobster landings to the decline of natural predators like cod, and the early shedding due to warmer water temperatures causing lobsters to lose their shells sooner. With water temperatures in 2013 remaining fairly normal, lobstermen are hoping to see a better balance this year between soft and hard-shells.
Shrimp & Clams
For shrimp, The National Oceanic and Atmospheric Administration (NOAA) is predicting a slightly above average harvest this year for Gulf of Mexico Shrimp (Louisiana). Finestkind gets most of its shrimp from the federal waters off Louisiana. The shrimp boats are brought up the Mississippi Delta and unloaded at the port in Venice just southeast of New Orleans. 2013 should be another good year for Gulf shrimp.
Clams harvests are heavily dependent upon local weather and regulatory closure actions. We get our Ipswich clams from the mud and sand flats along the estuaries near Cushing, Maine. While difficult to predict, our local sources are optimistic about the 2013 clam harvest.
While making a number of improvements to our website, we've delayed adding the online shopping cart feature. We just didn't have enough time to make it the best we could. Look for something later this summer.
We are adding a short form digital copy of our Spring Customer Letter to the website. This feature will make it easy for you to forward our Customer Letter to any friends or family that might be interested.
Thanks to those who have already sent in their party photos we're looking to get more featuring your delicious Finestkind Lobster Day feasts, food, friends or festivities for a party page on the site. We'd like to show others how to party like real Finestkinders! Send in your pictures and party/recipe ideas to our email address at firstname.lastname@example.org.
If you haven't been to our lobsterday.com website lately, please check it out and give us any suggestions you might have.
Protecting Your Credit Card Information
For our customers that pay by credit card, we thought you should know what we do to protect your credit card information from the time it arrives by phone, fax, or mail. We enter your order immediately into a secure payment gateway and once approved we shred the portion of your order form that contains your card number and expiration date. We maintain no credit card information on site either in paper or digital form.
We'd Love to Hear Your Customer Voice
Any and all suggestions are welcome on how we can improve the Finestkind customer experience. Two suggestions that we've heard more than once are (1) adding a Summer Lobster Day in late August and (2) confirming all customer orders by email when received. We're working on the email confirmation feature - that should be ready later this summer. Please feel free to send us an email, drop us a note or give us a call if you feel strongly about these or any other recommendations.
Finally, I'd like to again give a Special Thanks to all of our Volunteers who've made Lobster Day what it is today!
That's all for now. Hope to see you at our Spring Lobster Day!
All the Best,
Margie & Chris Cobb
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